Big Changes Ahead: The New Wicked Pay Is Here 🚀

💥 Why We Shifted Our Focus: A New Chapter for Wicked Pay

When we launched Wicked Pay in April 2024, our mission was clear: help you use the best credit card for every purchase, maximize rewards, and never miss out on perks.

The launch was exciting, and the feedback was amazing. But something interesting happened: while people liked the app, many didn’t come back.

So we did what any good team should do: we listened, we asked questions, and we paid attention.

And here’s what we realized: We started too far ahead of where many of you actually are.

It wasn’t about maximizing rewards. It was about feeling secure.

Things we heard from you:

• “I have credit card debt I’m trying to manage.”

• “I’ve been balance transferring from one card to another.”

• “I’m scared of getting into debt.”

One story that really stayed with me: I remember one of you pulling up your credit card account and showing me over $10k in credit card debt. You shared how helpless and clueless you felt, unsure of where to even begin. Thank you for your vulnerability in sharing that with me — it made me realize just how real the pressure of financial uncertainty can be.

This story, along with many others, highlighted something crucial: getting into debt and facing financial mishaps can often be prevented by simply having savings in place and building solid financial habits.

That’s when it clicked for us: before we can help you optimize, we need to help you stabilize first.

🌟 So here’s our bold pivot:

We’re shifting from optimizing rewards to helping you save money.

And we're rolling it out in two phases:

Phase 1 (JUST LAUNCHED): Financial clarity before you save

✨ Introducing Lana (again, cause she’s special)— your AI money sidekick

Think of her as the smart, chill finance friend who keeps you in check — no shame, no stress. She’ll:

• Track your expenses across accounts

• Spot where you’re overspending

• Help you cut waste + set budgeting and savings goals

• Watch your bill due dates + credit card fees

• Break down your money habits with receipts

She’s going to become your new BFF — tracking your spending, spotting bad financial habits, helping you budget, and helping you save with intention. Honestly, she knows your money better than you do.

ALSO LIVE: our financial dashboard with spending analytics, bill tracking, and credit utilization insights.

Phase 2 (Coming Soon): True Social Savings Platform

Next up, we're building an AI-powered social savings platform that lets you save money with friends, set goals together, and stay accountable — because money’s easier when you’re not doing it alone. (More on this soon 👀)

💌 To our early supporters — thank you.

You’ve shaped this journey more than you know. Seriously.

🤖 Still love the Best Card feature from our old version? It’s not really gone.

It just got smarter.

You can still ask Lana which card to use for your purchases — now she gives even smarter, more personalized recommendations based on your real financial situation.

All the credit card rewards + perks info? Still there with Lana. Just… leveled up with AI. 🚀 Seriously, you’ve gotta try Lana.

Friends, family, day-one supporters: reach out! I've set aside free premium accounts as thanks for always having our backs. 💙 🙏

🚨 NYC friends, let’s connect!

I’m pitching the new Wicked Pay at MOMO VC’s event — and would love for you to come through!

It’s a great chance to connect with other founders, investors, and aspiring entrepreneurs building cool stuff. If you’re in the city, come say hi and check out what we’ve been working on 💡

Details:

• Date: Friday, May 16th

• Time: 5:30 PM - 9:00 PM

• Location: One Grand Central Place, New York, NY

Would love to see some of you there! 🙌

🚀 Action Items for Wicked Club Fam

🔍 Got questions? We've got answers! Don't hesitate to reach out if you have anything on your mind about the app.

⬇️ Want to optimize your credit card rewards? Download our app to start maximizing your rewards today!

🚀 Been a tester of our Wicked Pay app? We value your early insights. Share your thoughts through our survey form here.

📰 New to the crew? Subscribe to our newsletter for all the latest updates, and spread the word to your friends!

💬 Connect with fellow credit card enthusiasts? Join our Discord server for the beta testers and other credit card enthusiasts here.

✨Want to see behind the scenes of how we’re building Wicked Pay? Follow our CEO Pooja on Instagram at @poojabuilds.